The 3-30-300 Rule of Attention

You don't get minutes. You get seconds. 3 to stop scrolling. 30 to decide if it's worth it. 300 if they're hooked. This mental model works for: • Landing pages • Product onboarding • Social content • Sales decks Everyone's designing for the 300. But most never earn the 3. I've launched products that had strong value props — but buried them in paragraph three. Users bounced. Not because the product was wrong, but because the signal was too slow. Think of it like dating: first impressions matter. People decide in a blink whether to give you more time. So structure for layers: • The hook (3 seconds): headline, visual, or first interaction • The scan (30 seconds): bullets, benefits, demo gif • The deep dive (300 seconds): case studies, walkthroughs, trials Attention isn't given. It's earned in stages.