Design for Flow, Not Just Looks

Bad design is loud. Great design is silent — like a waiter who refills your water before you even ask. Too often, design is mistaken for decoration. Aesthetic polish. A pretty UI. But real design isn't about impressing — it's about removing resistance. Great design reduces decision fatigue. It guides users through a journey so smooth they don't realize they're being guided. Every element has a reason to exist. I once worked on a feature that looked elegant in Figma but confused 80% of first-time users. Why? Because we prioritized style over sequence. We were designing for ourselves, not for flow. Flow means: • One clear action per screen • Visual hierarchy that reflects real intent • No extra clicks, no dead ends Useful design compounds. Every second you save the user adds up to trust. Make it pretty — sure. But first, make it obvious.